If you were in the online business, you should be looking forward to making use of URL shortening service. The service would be able to provide to your specific needs in the best manner possible. You would have been troubled with long URLs for a significant length of time. However, with short URLs, you would be able to provide to your specific marketing needs in the best manner possible. The custom link shortener you intend to hire for your URL shortening needs should be able to provide you with a world of benefits suitable to your business needs.
Beware of fraud URL shortener service
Chances are higher that you would come across a wide number of companies to suit your URL shortening needs in the best manner possible. At least, these companies would claim to help you make the most of the services offered by them. It would be pertinent to mention here that you should look forward to having the right company to suit your specific needs. In case, you hire a URL shortening service and still found out that you have been facing with broken link problems, chances are higher that the company you hired for URL shortening is not working properly.
Should you be using URL shortener service?
The question would become imperative for a number of online business companies to ponder upon in the present times. The URL link shortener would redirect the shorter link to the longer link entered into the database by you. In case, this is permanent 301 redirect, your SEO benefits should pass through to the longer link. It would not harm you in any manner. However, if the URL shortening service uses the temporary 302 link, the SEO benefits would not be passed through to your longer URL. The major reason would be search engines would read the link as being temporary.
Hiring the best URL shorteners
You cannot deny the fact that the URL shorteners would be your best bet for marketing your business on various websites. Their services would cater to your respective needs in the right manner. However, you should be prudent when hiring the right URL shortener to suit your respective needs. Moreover, it would be pertinent that you make use of at least three to four URL shorteners, so that all your links or for that matter, eggs should not be in the same basket. You should also search for cheap url shortener to suit your budget needs.