Being found in search engines is essential for successful e-commerce. Therefore, investing in optimization techniques can help your business stand out from the competition. Nowadays, searching for something on Google has become such a common habit that we don’t even think about it anymore. Check out more information and tips on how the entrepreneur with e-commerce can guarantee more sales, retain and attract new customers through SEO definition.
What is SEO?
SEO consists of a set of techniques that aim to improve the positioning of your website on search engines, such as Google, Bing and others. Thus, when the user types a keyword on Google, the purpose of SEO is to make pages on the site that have content related to that keyword appear among the first results.
How important is that?
Think about how many Google pages you usually view before choosing which link to click. You probably only go to the end of the first page or even less, right? In a quick search using the keyword “makeup”, Google offers no less than approximately 95 million results, divided into thousands of pages, hence the importance of your business appearing at the very beginning. If it is not possible to be on the first page, since it is not always easy to compete with the big players, you need to be on the third or fourth page at most. In addition, you can invest in more specific keywords, but which still has a large search volume. Thus, it continues to reach its audience without being overshadowed by the big competitors.
How to optimize your e-commerce?
One of the main advantages of SEO strategies is that you don’t need a specialized agency to start implementing changes. Many actions can be done by the entrepreneur himself or by the person responsible for the company’s website.
One of the first steps to optimize your website’s SEO is to select the best keywords for your business. For this, you will try to think about how the user calls or “searches” for a specific product or service.
Description of the items
To optimize searches for your product, invest in a detailed description of the items, using the chosen keywords. Avoid using the standard description of suppliers. If you do, you run the risk of the customer ending up on the manufacturer’s website and not yours. So, set a standard and dedicate yourself to it.
Page loading and other strategies
Investing in SEO is usually part of a larger digital marketing strategy. Optimizing your website helps the search engines to place it at the top of the searches. Just like betting on email marketing increases traffic. Therefore, try to align your efforts so that one tool contributes to the other, be it email, social media or other marketing channels.
In addition, there are other points that need to be noted when optimizing your website. Check out the details below and improve your digital presence –
- Page title: always use the product name in the title.
- URL: have the product name in the address of the page.
- Breadcrumbs: always use that line usually at the beginning of the page that indicates the path through which the user navigated your website to reach a certain page.
- Meta description: always fill in this product description. This is the text that appears in the Google result.
- Product description: Use keywords that are highlighted in bold (Google understands that what is in bold/highlighted is more relevant).
- Clientele: insert space for opinion and evaluation of clients.
Put all the above mentioned aspects in practice and see how your website brings spectacular results. With the help of a professional, you will soon feel the change.