Most, if not all, website owners want to see high-quality traffic, or interested visitors, on their website. One of the sources of such traffic is the search engine which directs interested visitors to the websites that rank on the first two or three search engine results pages.
Search engine optimization or SEO is one of the most commonly used methods to get a website to rank among the top search results and attract visitors. But with the rise of paid search engine marketing and updates of Google’s algorithm, is SEO worth the money?
SEO online marketing techniques contribute to your business’s growth by optimizing your website to earn a top-ranking position in the search results and interact with people who are likely to convert while on your website and do what your website wants them to do, i.e., buy your products, subscribe to your email list, or follow you on your social media, etc.
An SEO online marketing strategy yields advertisement benefits and comes as a complete marketing package. Once your website earns a high organic ranking, it appears in front of your target audience for their relevant searches and serves as your ad in the search engine space, building your business’s authority in the internet world.
SEO may initially seem like a hefty investment. But by advertising a business in the virtual space and bringing a myriad of interested prospects to a website, it promises a good return on investment and long-term success.
All the benefits associated with SEO come with a high rank in the search engine results. And once your website secures a high rank, it sees quality traffic and continues to advertise your business, and these are only two of its advantages.
Landau Consulting, an internet marketing company in NJ, offers consulting in internet marketing and SEO services and has taken a comical approach in this infographic explaining how SEO can strengthen your business’s foundations in the online arena.